Nike is Now Under Scrutiny for New Ad Campaign
Nike is no stranger to controversy, but they usually try their best to stay away from it. Well on Monday (which was Labor Day), Sept. 3rd, 2018 Nike shared a photo of the campaign from Kaepernick’s Twitter account. The campaign of the pic featured Kaepernick’s face with a quote that read, “Believe in something. Even if it means sacrificing everything.” The ad campaign is shown below:
After the ad campaign went viral on Twitter, the hashtag trend of #NikeBoycott began hitting the social media platform. Kaepernick has been a polarizing figure in the sports universe ever since he decided not to stand for the national anthem during a 2016 NFL preseason football game to protest racial injustice. Although Kaepernick has been a Nike-sponsored athlete since 2011, no one heard any word of them ever dropping him from the endorsement but assumed so after the controversy of him kneeling from protest and since no team has signed or re-signed him. Since Labor Day, people have been Tweeting the hashtag of #NikeBoycott and some have been saying that they were going to burn their Nike sneakers or cut the swoosh logo off their socks because of the ad with Kaepernick.
Since working with Kaepernick after his protests with the NFL, Nike has now seen major backlash from social media. Other athletes including Serena Williams, LeBron James, Lacey Baker, Shaquem Griffin and Odell Beckham Jr. are also being featured in the ads have also been featured on Nike ad campaigns. The controversial ad is part of Nike’s new campaign that follows the theme of showcasing athletes who have overcame obstacles during their career. One recent ad of Nike’s involved a photo of Serena Williams playing tennis with a passage of the following: “Girls from Compton don’t play tennis. They own it.” Another one featured Odell Beckham Jr. playing football and the passage reads: “Don’t wait until you’ve won a ring to play like it.”