Facebook is set to begin investing $10 million over the next few years to activate its new Black Creator program, which will guarantee monthly pay for creators.
This new initiative from Facebook targets Black streamers on the Facebook gaming platform and is going by the “Black Gaming Creator Program.” The plan is for the company to invest $5 million this year and another $5 million in 2022 to help support the large community of black gamers.
In a recent statement, Facebook said, “to help further our commitment to diversity and inclusion, we are setting aside additional funding to help support our next generation of Black gaming creators here at Facebook Gaming.”
“We want to give back to our amazing gaming community and invest in the dreams of our future Black Gaming creators through our new Black Gaming Creator Program.”
Those selected to take part in the Black Gaming Creator Program will have some excellent benefits. These benefits will include a Facebook Gaming Partnership, community support (meaning invitations to in-person or digital events), early product access, mentorship, and much more.
The program is currently offering guaranteed pay each month, distinguishing it from many other creator mentorship programs that exist today. Those interested in creating can apply here.
Facebook’s global director of partnerships, Leo Olebe, said in a recent statement that the new partner initiative was a major part of the $200 million commitment from Facebook to support Black-owned organizations and businesses. The company recently announced that commitment earlier this summer.
Olebe said, “Game streaming brings people together in a powerful way over a shared passion for games, and we hope to encourage more people to express their creativity through gaming.”
Many are calling this an “interesting move from Facebook,” as many large tech companies do not seem to invest money into the things that they parade around as their so-called “values.” However, it should also be noted that Facebook did not announce how many creators it would be admitting into the Black Gaming Creator Program.
It is also worth noting that Facebook has been repeatedly accused of embracing racist platform policies. One large controversy from back in 2016 found that Facebook was allowing its advertisers to target ads in such a way that black people would not be able to see them.
Facebook also played a major role in the Rohingya Muslim genocide in Myanmar according to UN human rights investigators, as the platform’s hate speech policy was too lax at the time.
At this time, it looks as if Facebook is finally stepping up to make some real change. While there does not happen to be a ton of available information out yet, sources do say that the monthly payment will vary. Some of the considerations put into the amount will include the scale of the audience and the quality of the content.
In the end, this marks a prime example of what other creators in the live-streaming industry should be following. Black creators should be receiving equal support on these types of platforms.