It seems like everyone is trying to get in on the freelancing business these days. From designing logos to running an e-commerce shop, freelancing has quickly become one of the most prevalent side businesses around! Etsy is just one of those side businesses that are drawing in cash for all kinds of creators, but it can be easy to get started. That’s why we’ve prepared this article: How to Make Money on Etsy as a Freelancer. We’ve got all the tips and tricks to help your Etsy store soar!
Daily Duties: Know Your Audience
Making money on Etsy as a freelance worker is largely based on marketing. Because the site is chock-full of sellers in almost every niche, the key is in advertising and social media. As an online shop, a good portion of your daily duties should include social media management:
-Advertise photos of your products on Instagram.
-Moderate comments on your company Facebook page.
-Maybe even check out the hashtags in your niche’s Twitter feed.
In other words, make sure that your brand has an internet presence that’s going to drive people to your Etsy page. After all, sold products and five-star reviews are only half the battle in the freelance world – the rest is clever business tactics and knowing your audience.
Fantastic Photographs: Providing the Right Image
The rest of the battle is about aesthetics, starting with photography. While you might be the best creator of your particular product, you might not be the best photographer. Selling your product on social media and on Etsy itself is largely a matter of having great photographs.
-If your photos aren’t great, your consumers are going to think that your product is of similar quality – even if that’s not necessarily true.
-Plus, it gives you some social media fodder.
If you’re not well-versed in the photo world, consider hiring a photographer in the freelance world.
A fellow freelancer can get you some beautiful pictures and maybe even provide you with some support as you embark on your Etsy journey.
Perfect Packaging: First Impressions
Aesthetics don’t stop with photography, either. Think about your brand packaging – is it up-to-par with some of your competitors’ packaging? While it might not be the first thing your consumer sees (and after all, you’ve already made the sale), beautiful packaging and attention to detail definitely doesn’t go unnoticed.
-Creative packaging gets your product shown off to friends and family, especially where social media is concerned.
-Creativity doesn’t go unnoticed when a customer opens up that first box.
For this one, it might be a good idea to order a competitor’s product and get an idea of how the competition boxes their materials. Whether it’s ribbon or wrapping paper, attractive packaging might just make the difference between you and another competitor.
With this handy guide to making money on Etsy as a freelancer, you can start re-evaluating the way you market your e-commerce store. While running a business is never easy, you can turn to marketing techniques and brand management to make your product sell. Join the race to make your passion project a money-making opportunity for your and your family – we’re ready to watch you soar!