Netflix has officially raised its prices in the United States…again. The streaming service has now been in competition with other networks so the popularity has now risen.
The company has had a subscription-based streaming service has jumped from $10.99 to $12.99 per month. Its non-HD plan has risen from $7.99 to $8.99, and finally its premium plan from $13.99 to $15.99.
Since there has been competition with the streaming services that are following suit, Netflix’s stock increased 6.5% on Tuesday.
The increase will affect all customers overall, although in the U.S. alone, Netflix has 58 million subscribers.
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” Netflix recently just told NPR.
Still the strongest movie and show streaming service in today’s world of entertainment, Netflix has felt pressure from current rivals like Amazon and Hulu, as well as many other networks who have decided to jump on the streaming movies and shows bandwagon.
The California-based company just recently answered disgruntled fans with renewing the contract for the 90’s sitcom “Friends”. The company is paying $100 million to keep licensing of the popular show and to run it through till 2019.
Anyone new to the streaming service, as well as already existing customers will automatically be charged the higher prices in a few months. Netflix will notify existing members by email 30 days before raising the cost of their subscription.