For those out there who are using their parents’, sibling’s, or friend’s Netflix account, now is the time to listen up. Netflix is now starting to crackdown on password sharing.
Netflix, arguably the largest streaming giant on the planet today, is gearing up for a new feature that will begin cracking down on users sharing passwords. You may have seen alerts on your Netflix app asking account users to verify that they have been authorized by the account holder to continue watching. This new Netflix feature, first spotted by the people over at Gammawire, may affect your ability to watch your favorite shows and movies.
Netflix Breaks the News
In a recent statement, a spokesperson at Netflix said that “This test is designed to help ensure that people using Netflix accounts are authorized to do so. The terms of service agreement for Netflix says that accounts may not be shared with individuals beyond your household.”
When users select their user profile on the Netflix account or app, a pop-up will now appear asking that user to verify the account using an incoming email or text, which will be sent to the account holder. Luckily for users, the pop-up can be dismissed with a “verify later” button, though it will continue to pop up at undetermined times until it is dealt with.
When all is said and done, if Netflix cannot get confirmation that you are an authorized user, the app will prompt you to create a new account.
Don’t Panic Quite Yet
Now, before you start freaking out, know that this new feature is in the testing phase. As of right now, it has only rolled out to limited users who use the Netflix TV app.
Netflix felt prompted to create this new feature after the app’s viewership skyrocketed during the pandemic. Just this past month, the app reached a whopping 200 million users. Since last March, the Netflix stock has risen by close to 50%. However, as people start heading back into the office and back to the classrooms during the day, Netflix may have to deal with a few challenges as they attempt to retain momentum.
Netflix, alongside a number of other streaming platforms, has been trying to figure out how to handle password sharing. Many people at Netflix are wondering whether the company should try and prevent people from doing it at all.
On an earnings call back in 2019, the chief product officer for Netflix noted that the company was turning its focus to deterring password sharing, though it was still trying to figure out what methods it would use to go about it.
This new test is not set to be specific to a country or a specific length of time right now, though you might expect a rollout in the next year for better account protection and general security measures.
As a benefit for users who pay for their accounts, this new feature will help get rid of those who gained passwords using fraudulent methods, as they won’t be able to get access to the account without verifying through email or text.