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Snapchat Debuts Mini Apps With Headspace Meditations

Just this past Monday we got a first look into the new Mini applications from Snapchat. Headspace teamed up with Snapchat to create a mediation app as part of an initiative to support the “mental health and emotional well-being of Snapchat users”, according to a spokesperson from the company.


Snapchat announced its Mini application launch this past month at the Virtual Partner Summit. The mini-applications are just as the name suggests. They are miniature games and applications, which run within the Snapchat app and have been created by third-party app developers. Bult using simple HTML, the idea is that these apps can bring friends closer together by creating social experiences.


The Headspace Mini app is one of four apps that Snapchat is launching this week. The others include Mammoth Media’s Prediction Master, which allows users to make predictions about everything from sneaker drops to stock market prices, Let’s Do It, which provides a way for friends to make group decisions with each other, Tembo’s Flashcards, which provides users with study aids, perfect for high school and college users!

Snapchat’s extensive research shows that stress, depression, and anxiety, as well as other mental health problems, are common among the app’s userbase. The company also notes that a fair amount of its users turn to their friends when dealing with their mental health problems.


Snapchat utilized that research to create the Headspace Mini app. Essentially, the app provides a safe space where users and their friends can come together in mindfulness practice. The app also allows users to send encouraging messages to friends to boost positivity. 


There are six meditation sessions within the Headspace app, including:


  • Just Breathe
  • Get Out of a Funk
  • Be Nice To You
  • Kick the Panic
  • Me Time
  • Pressure to Succeed


The Snapchat demographic is the youngest compared to all other social media platforms out there. In fact, 90% of Snapchat users range between the ages of 13 and 24.


The onset of the Coronavirus pandemic had a massive impact on mental health for teens and young adults. The company debuted its “Here For You” tool back in March at the beginning of the COVID-19 pandemic. It provided a bit of help to cope with anxiety and stress during a time of crisis. 


As for accessing the Headspace Mini app through Snapchat, users can tap the rocket icon within the chat space to begin a meditation conversation with friends, or they can enter through the Here For You vertical.


Users can also perform solo meditation if they want as well. To do this, simply type the word “Headspace” into the search bar at the top.


“We believe that Snapchat can play a unique role in empowering friends to help each other through difficult times”, said a spokesperson from Headspace. 


What are your thoughts on the new Headspace Mini from Snapchat?


Let us know in the comments!

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